Author Archives: nicolearsenault94

About nicolearsenault94

This site documents my applied learning in marketing operations, analytics, and digital strategy. It functions as a working lab where I translate coursework, certifications, and hands-on projects into practical, real-world insights. My background includes operational leadership, campaign execution, and performance analysis, with experience improving customer experience systems, digital touchpoints, and data-informed decision making. I am currently deepening my technical skill set through applied work using tools such as Kaggle, Tableau, Google Analytics 4, WordPress, and SEO frameworks. Rather than keeping learning invisible, I practice learning out loud. This means documenting how I approach questions, analyze data, test assumptions, and refine conclusions over time. Some posts reflect work in progress and are updated as understanding evolves, while completed projects are linked through my portfolio. This site is intended for recruiters, hiring managers, and peers who want to see not just final outcomes, but how I think, learn, and build systems. Finished projects live in my portfolio. The posts here capture the reasoning behind them. For a visual portfolio of completed work, see the linked projects throughout this site.